293 - The Visibility Game is Rigged with N. Chloé Nwangwu
293 - The Visibility Game is Rigged with N. Chloé Nwangwu
Listeners, we're back this week with N. Chloé Nwangwu
Chloé Nwangwu is the brand scientist and the director of NobiWorks a brand visibility consultancy rooted in Behavioral Science. She unabashedly believes brands not built with power dynamics and biases in mind should consider the old Thanos snap treatment. That means disappearing it from this plane of existence for the non nerds. She is in the business of equipping underrecognized brands with choices scientifically formulated to make them as noticeable as possible to the right people. Everything you do to be better seen heard and understood should work. And it is her personal mission to make that so. Most recently, she advised the first refugee delegation to the UN.
During this episode we talked about:
04:26 - Catching up since episode 237
10:15 - Stress of revenue drop and recession fear
11:00 - "Just because people are thrifty"
11:48 - "One woman war against niching"
13:05 - "The tree things"
17:25 - Attention overload
20:50 - "The visibility game is rigged"
22:32 - Static profiles
23:22 - Security
27:55 - RChange their behavior
28:53 - "The niching lense"
29:32 - Stakeholder Awareness
30:50 - "You don’t need to niche"
33:15 - Niching as a vicious cycle
36:08 - Market to the motivation
37:05 - Positioning
46:17 - Matter Most Analysis
49:04 - A chain of motivations
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