272 - Choosing Yourself with Aurora Archer
272 - Choosing Yourself with Aurora Archer
Listeners, we're back this week with Aurora Archer
An Afro-Latina, Aurora draws on over 25 years of experience leading success in four distinct industries: retail, technology, health & wellness, content publishing & media. She’s built a reputation as a catalyst leader and strategic thinker. Her mission is mighty in execution but simple in philosophy: create a new normal where everyone, of all identities, thrives to their fullest potential and our world includes narratives and solutions that serve all of us. It’s this tenacity — fueled by a love for technology, marketing strategy, and DEI — that led to her company, The Opt-In™.
During this episode we talked about:
02:51 - Growing up in San Antonio with a multicultural upbringing
04:38 -Lucky to live in between worlds
05:54 - There was an incredible love
11:48 - Extremely sensitive to hierarchy
13:51 - Pivotal moments that changed her life
14:01 - Growing up across borders
16:16 - Creating a radical different life
27:00 - The product of domestics
28:59 - Convert in superpower
35:11 - Earn the right to be chosen
38:00 - Where she gets the strength
41:47 - Her entrepreneurship journey
Follow Aurora on all things social:
Follow Cafe con Pam on all things social:
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
If you are a business owner, join us for Aligned Collective Mastermind
Subscribe, rate, review, and share this episode with someone you love!
And don't ever forget to Stay Shining!
