267 - Building The Business You Needed with Patty Delgado
267 - Building The Business You Needed with Patty Delgado
Listeners, we're back this week with Patty Delgado
Patty Delgado is the 30 year old founder, CEO and designer of Hija De Tu Madre, a Latina lifestyle brand. Hija de tu Madre designs apparel, accessories, and stationary for women that take their culture everywhere.The daughter of two Mexican immigrants, Delgado always had a hunger for culture, belonging and representation. So in 2016, with $500 and a mission to make fashion more inclusive of the modern Latina experience, Delgado launched Hija de tu Madre.The self-taught designer, is committed to incorporating her multicultural identity in every product she creates. Today, the self-funded company has sold to over 30 countries, and continues to prove to the world that Latinx is the new mainstream.
During this episode we talked about:
04:06 - Growing up ‘rockera’
07:27 - Being the oldest child
08:56 - Choosing her college major
15:29 - Wanting to connect with her heritage
15:40 - Graphic design wasn’t fun anymore
19:41 - Freelancing
23:09 - Visiting that younger Patty
26:45 - Being a 'no sabo' kid
29:04 - On Hija De Tu Madre
29:14 - Her first product
33:30 - Still persevering
36:04 - Burnout
39:49 - ‘Keeping our finger on the pulse’
44:10 - Building a lifestyle brand
48:08 - Her parents support
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